What review teams actually look for when approving a new affiliate.
Offer approval exists to protect advertisers from fraudulent or low-quality traffic, not to make life difficult for genuine new affiliates. Here is what actually helps an application move faster.
Vague applications get held for manual review. Be specific about your traffic source, the platforms you use, and roughly how much traffic or budget you are working with.
If your traffic comes from paid social, push notifications, or content marketing, say so. Review teams are more cautious about applications that leave this section blank or vague, since it is the single biggest fraud signal they check.
If you already have a landing page, angle, or creative in mind, mention it. Advertisers approve faster when they can see the traffic will follow their compliance rules (for example, no misleading claims on Nutra offers, or correct age-gating on Gambling offers).
Overstating your traffic volume to sound more attractive usually backfires once real numbers do not match. A realistic estimate builds trust and sets you up for a smoother relationship with your affiliate manager.
Most networks assign a dedicated manager once you apply. A short message introducing yourself and your traffic plan often speeds up manual review far more than waiting silently.
Ready to apply? Submit your Aff2Offer application and our team will follow up personally.